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1. Introduction

Blue Tree ("we", "us", or "our") is committed to protecting the privacy of visitors to our website and users of our services. This Privacy Policy describes the types of information we may collect, how we use it, who we may share it with, and the choices available to you regarding your information. By using our website or services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We may collect the following categories of information:

• Contact information — such as your name, email address, phone number, and company details, provided when you submit a form, request an analysis, or contact us directly.
• Usage data — information about how you interact with our website, including pages visited, time spent, referring pages, and general navigation patterns, typically collected automatically.
• Device and technical data — such as browser type, operating system, device identifiers, and IP address, collected to support website functionality and security.
• Communications — records of correspondence if you contact us by email, form submission, or other channels.

3. How We Use Your Information

We use the information we collect for purposes including:

• Responding to inquiries and providing requested information or services.
• Operating, maintaining, and improving our website and offerings.
• Communicating updates, relevant content, or administrative notices.
• Monitoring usage trends to understand how our website is used and to improve user experience.
• Protecting against fraudulent, unauthorized, or illegal activity, and maintaining the security of our systems.
• Complying with applicable legal obligations.

4. Legal Basis for Processing

Where applicable law requires a legal basis for processing personal information, we rely on one or more of the following: your consent, the necessity of processing to perform a contract or take steps at your request prior to entering one, compliance with a legal obligation, or our legitimate interests in operating and improving our services, provided those interests are not overridden by your rights and freedoms.

5. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to recognize your browser, remember preferences, and gather analytics about site usage. You can usually configure your browser to refuse cookies or alert you when cookies are being sent. Disabling cookies may affect certain features of the website. Specific details of any cookies used should be disclosed in a dedicated cookie notice or banner, which this draft does not replace.

6. Sharing of Information

We do not sell personal information. We may share information with:

• Service providers who perform functions on our behalf, such as hosting, analytics, or communication tools, under obligations to protect your information.
• Legal and regulatory authorities, where required to comply with applicable law, legal process, or governmental request.
• Successors in business, in connection with a merger, acquisition, or sale of assets, subject to applicable confidentiality safeguards.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Criteria used to determine retention periods include the nature of the information, the purpose for which it was collected, and applicable legal or regulatory requirements.

8. Data Security

We implement reasonable technical and organizational measures designed to protect personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. International Data Transfers

If your information is transferred to or processed in a country other than your own, appropriate safeguards will be used where required by applicable law to ensure an adequate level of protection for your personal information.

10. Your Rights and Choices

Depending on your jurisdiction, you may have rights regarding your personal information, which can include the right to access, correct, delete, or restrict the use of your data, the right to object to certain processing, and the right to data portability. To exercise any applicable rights, please contact us using the details provided on our website. We may need to verify your identity before responding to a request.

11. Children's Privacy

Our website and services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child without appropriate consent, we will take steps to delete that information.

12. Third-Party Links

Our website may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices or content of such third parties, and we encourage you to review their respective privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. Any updates will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out via the contact details provided on our website's footer or contact page.